Top 15 Most Followed Instagram Accounts in Japan [2024]

The Instagram landscape in Japan is vibrant and diverse, with a plethora of influencers captivating millions of followers. From comedians to models, actors, and singers, the top Instagram accounts in Japan offer a unique blend of content that resonates with a wide audience. These influencers not only showcase their talents but also provide a glimpse into Japanese culture, fashion, lifestyle, and entertainment. As of 2024, there are around 61 million active Instagram users in Japan, according to Meta’s Business tools.

With a significant emphasis on visuals and aesthetics, Instagram has become a powerful platform for influencer marketing in Japan, connecting brands with engaged audiences. In this introduction to the “Most Followed Instagram Accounts in Japan,” we delve into the world of Japanese influencers who have amassed substantial followings, shaping trends, and influencing a multitude of followers both locally and globally.

List of Most Followed Instagram Accounts in Japan:

Rank	Owner	Followers	Description
1	Momo (모모)	14.7M	Singer, rapper, dancer and member of South Korean girl group Twice
2	Sakura Miyawaki	11M	Singer and actress
3	Naomi Watanabe	10M	Comedian, actress, and fashion designer
4	Rola	9.1M	Model, TV personality, actress, and singer
5	Kiko Mizuhara	7.8M	Model, actress, singer and designer
6	Tasty Japan	7.5M	Cooking
7	Kento Yamazaki	6M	Actor and model
8	Mackenyu	5.6M	Actor
9	Tomohisa Yamashita	5.3M	Singer
10	Mio Imada	5.2M	Actress and model
11	Mei Nagano	5.2M	Actress
12	Pokémon	5M	Media company
13	Yuko Araki (新木優子)	4.9M	Actress and model
14	Haruna Kawaguchi	4.9M	Actress, YouTuber, and model
15	Yuko Oshima	4.8M	Actress
16	森咲智美 Tomomi Morisaki	4.8M	Model
17	Nozomi Sasaki	4.8M	Model
18	Kasumi Arimura	4.7M	Actress