- The film was officially announced with a motion poster on 23 June 2021 by Sajid Nadiadwala, to be directed by Sameer Vidwans and starring Kartik Aaryan.
- The title was originally slated to be Satyanarayan Ki Katha. It was later renamed Satyaprem Ki Katha due to controversy.
- Kartik Aaryan was chosen to play the lead, in his first collaboration with Sajid Nadiadwala. It was later reported that Sharvari Wagh and Ananya Panday were approached but both of them rejected. Later Kiara Advani is cast opposite Aaryan, in their second film after Bhool Bhulaiyaa 2 (2022). Her inclusion in the film was confirmed in July 2022.
- The film went on floors on 3 September 2022 in Mumbai and the first schedule ended on 6 October. In November 2022, the production moved to Ahmedabad, Gujarat.
- The final schedule began on 31 March 2023 in Kashmir. In April 2023, Advani wrapped up the shoot.
- The film was shot in Ahmedabad, Vadodara, Mumbai, Srinagar, and Gulmarg.
- The film’s teaser was released on 18 May 2023. The film’s official trailer was released on 5 June 2023.
- The film was theatrically released on 29 June 2023 to positive reviews from critics. It has grossed ₹125 crore worldwide.
- The film was premiered on Amazon Prime Video from 24 August 2023.
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