Top 30 Most Followed Instagram Accounts in Brazil
The vibrant social media landscape of Brazil is home to numerous influential personalities who have garnered massive followings on Instagram. Among these, a select few have managed to stand out as the most followed accounts in the country. Brazil had 141.30 million Instagram users in 2024, which accounted for 64.1% of its entire population. The majority of them were women – 58.6%. People aged 25 to 34 were the largest user group (41 200 000).
We will delve into the top Instagram accounts in Brazil, highlighting the celebrities, athletes, and influencers who have captured the hearts and attention of millions of Brazilians. From footballers to musicians, actors to comedians, we will explore the most popular and influential figures on Instagram in Brazil, showcasing their impressive follower counts and the impact they have on the Brazilian social media scene.
List of Most Followed Instagram Accounts in Brazil:
| Rank | Owner | Followers | Description |
|---|---|---|---|
| 1 | Neymar | 221M | Footballer |
| 2 | Ronaldinho Gaúcho | 76.1M | Footballer |
| 3 | Marcelo Vieira | 68M | Footballer |
| 4 | Anitta | 64.7M | Singer |
| 5 | Whindersson Nunes | 59.5M | Comedian, YouTuber, actor and musician |
| 6 | Tatá Werneck | 57M | Actress |
| 7 | Larissa Manoela | 54.1M | Actress, singer, writer, voice actress and businesswoman |
| 8 | Maisa Silva | 48.1M | Television presenter and actress |
| 9 | Virginia Fonseca Costa | 47M | Social media influencer |
| 10 | Bruna Marquezine | 45.2M | Actress |
| 11 | Gusttavo Lima | 44.8M | Singer, songwriter, and record producer |
| 12 | Marina Ruy Barbosa | 42M | Actress |
| 13 | Marilia Mendonça | 41.3M | Singer, songwriter, and instrumentalist |
| 14 | Simone Mendes | 38.9M | Singer-songwriter, actress and instrumentalist |
| 15 | Dani Alves | 37.8M | Footballer |
| 16 | Netflix Brasil | 37.5M | Streaming platform |
| 17 | Vinicius Junior | 37M | Footballer |
| 18 | Ivete Sangalo | 36.7M | Singer |
| 19 | Luísa Sonza | 31.7M | Singer and songwriter |
| 20 | Juliana Paes | 30.9M | Actress and former model |
| 21 | LUDMILLA | 30.5M | Singer |
| 22 | Wesley Safadão | 30.2M | Singer |
| 23 | Zé Felipe | 26.6M | Singer |
| 24 | Gabriel Jesus | 23M | Footballer |
| 25 | Gisele Bundchen | 22.8M | Model |
| 26 | Richarlison | 22.6M | Footballer |
| 27 | Thiago Silva | 22.5M | Footballer |
| 28 | Casemiro | 22.2M | Footballer |
| 29 | Luva de Pedreiro (Iran Ferreira) | 21.2M | Social media influencer |
| 30 | Camila Queiroz | 21.1M | Actress and model |
| 31 | Gessica Kayane | 20.2M | Actress, YouTuber and TikToker |
| 32 | Giovanna Antonelli | 20.1M | Actress, television host, and producer |
Neymar, a Brazilian professional footballer, has over 221 million followers on Instagram, making him the most followed individual in Brazil.
FAQs
Who has the most followers on Instagram?
Cristiano Ronaldo, the Portuguese professional soccer player is the most followed person on Instagram, with over 630 million followers.
Who has the most followers on Instagram in Brazil?
Neymar, a Brazilian professional footballer, has over 221 million followers on Instagram, making him the most followed individual in Brazil.
Who are the top 5 most followed on Instagram in Brazil?
Here is the list of the 5 most-followed Instagram accounts in Brazil:
1. Neymar – 221M
2. Ronaldinho Gaúcho – 76.1M
3. Marcelo Vieira – 68M
4. Anitta – 64.7M
5. Whindersson Nunes – 59.5M