Top 30 Most Followed Instagram Accounts in Brazil

The vibrant social media landscape of Brazil is home to numerous influential personalities who have garnered massive followings on Instagram. Among these, a select few have managed to stand out as the most followed accounts in the country. Brazil had 141.30 million Instagram users in 2024, which accounted for 64.1% of its entire population. The majority of them were women – 58.6%. People aged 25 to 34 were the largest user group (41 200 000).

We will delve into the top Instagram accounts in Brazil, highlighting the celebrities, athletes, and influencers who have captured the hearts and attention of millions of Brazilians. From footballers to musicians, actors to comedians, we will explore the most popular and influential figures on Instagram in Brazil, showcasing their impressive follower counts and the impact they have on the Brazilian social media scene.

List of Most Followed Instagram Accounts in Brazil:

2Ronaldinho Gaúcho 76.1MFootballer
3Marcelo Vieira68MFootballer
4Anitta 64.7MSinger
5Whindersson Nunes 59.5MComedian, YouTuber, actor and musician
6Tatá Werneck 57MActress
7Larissa Manoela 54.1MActress, singer, writer, voice actress and businesswoman
8Maisa Silva 48.1MTelevision presenter and actress
9Virginia Fonseca Costa47MSocial media influencer
10Bruna Marquezine45.2MActress
11Gusttavo Lima 44.8MSinger, songwriter, and record producer
12Marina Ruy Barbosa42MActress
13Marilia Mendonça 41.3MSinger, songwriter, and instrumentalist
14Simone Mendes38.9MSinger-songwriter, actress and instrumentalist
15Dani Alves37.8MFootballer
16Netflix Brasil 37.5MStreaming platform
17Vinicius Junior37MFootballer
18Ivete Sangalo 36.7MSinger
19Luísa Sonza 31.7MSinger and songwriter
20Juliana Paes 30.9MActress and former model
21LUDMILLA 30.5MSinger
22Wesley Safadão30.2MSinger
23Zé Felipe 26.6MSinger
24Gabriel Jesus23MFootballer
25Gisele Bundchen22.8MModel
26Richarlison 22.6MFootballer
27Thiago Silva 22.5MFootballer
29Luva de Pedreiro (Iran Ferreira)21.2MSocial media influencer
30Camila Queiroz 21.1MActress and model
31Gessica Kayane20.2MActress, YouTuber and TikToker
32Giovanna Antonelli 20.1MActress, television host, and producer
M means million

Neymar, a Brazilian professional footballer, has over 221 million followers on Instagram, making him the most followed individual in Brazil.


Who has the most followers on Instagram?

Cristiano Ronaldo, the Portuguese professional soccer player is the most followed person on Instagram, with over 630 million followers.

Who has the most followers on Instagram in Brazil?

Neymar, a Brazilian professional footballer, has over 221 million followers on Instagram, making him the most followed individual in Brazil.

Who are the top 5 most followed on Instagram in Brazil?

Here is the list of the 5 most-followed Instagram accounts in Brazil:
1. Neymar – 221M
2. Ronaldinho Gaúcho – 76.1M
3. Marcelo Vieira – 68M
4. Anitta – 64.7M
5. Whindersson Nunes – 59.5M


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