Top 15 Most Followed Instagram Accounts in Germany [2024]

Germany, a country known for its rich culture and vibrant social media landscape, is home to numerous influential personalities who have garnered significant followings on Instagram. There were 33.69 million Instagram users in Germany in 2024, which accounted for 41.1% of its entire population. The majority of them were women – 53%. People aged 25 to 34 were the largest user group (10,000,000).

The platform offers a diverse array of content creators who have built their reputations through engaging posts, captivating stories, and authentic connections with their audience. In this article, we will delve into the most followed Instagram accounts in Germany, highlighting the top influencers who have captured the hearts and attention of millions of users.

List of Most Followed Instagram Accounts in Germany (2023)

Rank	Owner	Followers	Description
1	Toni Kroos	47M	Footballer
2	FC Bayern	42M	Sports club
3	BMW	38.9M	Automobile manufacturer
4	adidas Originals	34.4M	Sportswear manufacturer
5	adidas Football	34.4M	Football club
6	Porsche	31.2M	Automobile manufacturer
7	adidas	29M	Sportswear manufacturer
8	Mesut Özil	28.1M	Former football player
9	Lena Mantler	21M	Social media influencer
10	Borussia Dortmund	20.7M	Football Club
11	Mercedes-AMG	17.4M	Automobile manufacturer
12	Marco Reus	15.7M	Footballer
13	Thomas Müller	14.6M	Footballer
14	Manuel Neuer	13.6M	Footballer
15	Heidi Klum	12M	Model, television host, producer, and businesswoman