- Hanu Raghavpudi got the idea for the film when he bought a book that had an unopened inland letter. Regarding the same, he told The Hindu, “The letter I found in that book, in 2007, was from a mother to her son. I gathered that their family is from Vijayawada and the son is living in a hostel. She had enquired about his well-being and asked when he would be home. It got me thinking, what if the contents of the letter had something crucial that could change the course of events?”.
- An army backdrop was later included in the story as suggested by Rajkumar Kandamudi. Sheetal Sharma was brought in as the costume designer for the film.
- The film was announced in July 2020.
- In April 2022, its title Sita Ramam was announced.
- Dulquer Salmaan was roped in to play the lead role as a military officer, and it is his second collaboration in Telugu cinema with Vyjayanthi Movies after Mahanati (2018).
- Mrunal Thakur was signed to play Sita by marking her debut in Telugu cinema before Pooja Hegde was finalized and later she is out of the project due to date clashes.
- Raashi Khanna was initially considered for the role of Afreen before Rashmika Mandanna was finalized for the role. Singer and Voice artist Chinmayi Sripada was roped in to dub for Mrunal in the film, soon after her delivering twin babies.
- Parts of the song “Kaanunna Kalyanam” was reshot and added in the Tamil version as “Kannukkule”.
- Principal photography commenced in April 2021 in Kashmir and the first schedule wrapped up in July 2021. After two subsequent schedules in Russia and Hyderabad, the final schedule took place in April 2022.
- Sita Ramam was released theatrically on 5 August 2022 to generally positive critical reviews praising Hanu’s direction, story, screenplay, writing, soundtrack, musical score, emotional weight and performances (particularly those of Thakur and Salmaan).
- The film emerged as a major commercial success, grossing ₹91.4 crore (11 million USD) at the box office, becoming the ninth highest-grossing Telugu film of 2022.
- The film’s screening was banned in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. According to an article published by News18, the ban was a result of the film hurting religious sentiments. Later, the ban in the United Arab Emirates was lifted and the film released there on 11 August 2022.
- The digital distribution rights of the film were acquired by Amazon Prime Video. The film premiered on Amazon Prime Video on 9 September 2022 in Telugu and dubbed versions of Tamil and Malayalam languages. The film premiered on Disney+ Hotstar in Hindi on 18 November, 2022. The satellite rights of the film is acquired by Star Maa.
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