Top 30 Most Followed Instagram Accounts in Brazil

The vibrant social media landscape of Brazil is home to numerous influential personalities who have garnered massive followings on Instagram. Among these, a select few have managed to stand out as the most followed accounts in the country. Brazil had 141.30 million Instagram users in 2024, which accounted for 64.1% of its entire population. The majority of them were women – 58.6%. People aged 25 to 34 were the largest user group (41 200 000).

We will delve into the top Instagram accounts in Brazil, highlighting the celebrities, athletes, and influencers who have captured the hearts and attention of millions of Brazilians. From footballers to musicians, actors to comedians, we will explore the most popular and influential figures on Instagram in Brazil, showcasing their impressive follower counts and the impact they have on the Brazilian social media scene.

List of Most Followed Instagram Accounts in Brazil:

Rank	Owner	Followers	Description
1	Neymar	221M	Footballer
2	Ronaldinho Gaúcho	76.1M	Footballer
3	Marcelo Vieira	68M	Footballer
4	Anitta	64.7M	Singer
5	Whindersson Nunes	59.5M	Comedian, YouTuber, actor and musician
6	Tatá Werneck	57M	Actress
7	Larissa Manoela	54.1M	Actress, singer, writer, voice actress and businesswoman
8	Maisa Silva	48.1M	Television presenter and actress
9	Virginia Fonseca Costa	47M	Social media influencer
10	Bruna Marquezine	45.2M	Actress
11	Gusttavo Lima	44.8M	Singer, songwriter, and record producer
12	Marina Ruy Barbosa	42M	Actress
13	Marilia Mendonça	41.3M	Singer, songwriter, and instrumentalist
14	Simone Mendes	38.9M	Singer-songwriter, actress and instrumentalist
15	Dani Alves	37.8M	Footballer
16	Netflix Brasil	37.5M	Streaming platform
17	Vinicius Junior	37M	Footballer
18	Ivete Sangalo	36.7M	Singer
19	Luísa Sonza	31.7M	Singer and songwriter
20	Juliana Paes	30.9M	Actress and former model
21	LUDMILLA	30.5M	Singer
22	Wesley Safadão	30.2M	Singer
23	Zé Felipe	26.6M	Singer
24	Gabriel Jesus	23M	Footballer
25	Gisele Bundchen	22.8M	Model
26	Richarlison	22.6M	Footballer
27	Thiago Silva	22.5M	Footballer
28	Casemiro	22.2M	Footballer
29	Luva de Pedreiro (Iran Ferreira)	21.2M	Social media influencer
30	Camila Queiroz	21.1M	Actress and model
31	Gessica Kayane	20.2M	Actress, YouTuber and TikToker
32	Giovanna Antonelli	20.1M	Actress, television host, and producer

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A post shared by Neymar Jr (@neymarjr)

Neymar, a Brazilian professional footballer, has over 221 million followers on Instagram, making him the most followed individual in Brazil.

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