- After the success of Comali (2019), Pradeep Ranganathan announced his next project which would be produced by Kalapathi S. Aghoram under the banner of AGS Entertainment under the tentative title as AGS 22.
- It was reported that the project would be an adaptation of Pradeep Ranganathan’s short film App(a) Lock. Later, the title was announced to be Love Today, which was taken from the 1997 film of the same name and would mark Pradeep Ranganathan’s debut as an actor in a leading role.
- The makers unveiled the first look poster of the film on 4 July 2022.
- The film stars Pradeep Ranganathan himself (in his acting debut) and Ivana (in her first lead role). Ivana who previously appeared in films like Naachiyaar (2018) and Hero (2019) was signed in to play the female lead.
- The shooting of the film was reported to begin on December 2021. On 22 July 2022, it was announced that the entire shooting of the film was wrapped.
- Love Today was released theatrically on 4 November 2022, and received widespread critical acclaim from critics and audience praising the direction, story, music, editing, cinematography, humour, social message and cast performances. The film was a critical and commercial success, grossing nearly ₹150 crore against a budget of ₹5 crore.
- The post-theatrical streaming rights of the film were sold to Netflix, while the satellite rights were sold to Kalaignar TV. The film was digitally streamed through Netflix on 2 December 2022 in Tamil language and in Telugu, Malayalam, Kannada, Hindi as dubbed languages.
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