- The film is about a young blogger who, in pursuit of hype, loses his moral character.
- Principal photography for the film began in March to April 2021 in Moscow and the Republic of North Ossetia–Alania.
- Producer Benik Arakelyan, back in his student years, he had the idea to show a person against the backdrop of the natural elements. The period of self-isolation helped him finalize the idea.
- Pryamoy efir was theatrically released in Russia on April 6, 2023, by The White Nights.
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