- Diljit Dosanjh in an interview said, “I was thinking about the topics that have not been touched upon in Punjab. So I realised that a film on shadaa had not been made. It has been touched upon but an entire film hasn’t been attempted before. I discussed the idea with my writer and director, Jagdeep Sidhu and producers Pawan Gill and Anurag Singh who developed the story.”
- Since all the pre-production was set, then team started looking for a leading lady and Neeru Bajwa being their first choice joined the film.
- In an interview he described Shadaa as “a man who’s having trouble finding a wife” which is different from Bachelor while Dosanjh said, “There is no equivalent in Hindi or English for the term. A bachelor is something different as a shadaa is someone who is above 30 and not married, even though he wants to. People often taunt them but they do not reply because they are our own people.”
- Shadaa was announced in last week of August 2018 by Diljit Dosanjh.
- The principal photography of the film began on 30 September 2018 and completed on 8 May 2019, where Vineet Malhotra served as a cinematographer.
- Bajwa described it as “hilarious” and “amazing” experience.
- The film was edited by Manish More and its final cut ran for a total of 127 minutes and 45 seconds.
- The first look poster of the film was revealed on 18 May 2019, which carried a reference of Kylie Jenner.
- The trailer of the film was released on 21 May on YouTube, which has been viewed 10 million times since its release. three days later on 24 May a quirky theatrical release poster was unveiled.
- The title track of the film, sung by Diljit Dosanjh, lyrics by Happy Raikoti and music by Nick Dhamu was released on 25 May.
- Shadaa was originally scheduled to be released on 24 May but was released on 21 June 2019. The film was distributed by Omjee Group in East Punjab territory and by Narishma Enterprises in Delhi-UP and the rest of India. The overseas market was covered by White Hill Studios. The film was released on around 500 screens in India on around 375 theatres including 300 screens in East Punjab.
- The film was made available as VOD on Amazon Prime Video in August 2019.
- Shaada grossed ₹31 million (US$390,000) on its opening day and ₹108.9 million (US$1.4 million) in its opening weekend domestically, making the all-time opening records in Punjabi cinema. As of 4 August 2019, the film has grossed ₹53.10 crore (US$6.6 million) globally, making it sixth highest-grossing Punjabi film of all time.
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