- On 18 December 2019, Rahul Sankrityan narrated a script to Nani, which was considered to be an “innovative story”. The project was initially reported to be produced under Suryadevara Naga Vamsi’s Sithara Entertainments banner, who initially worked with Nani in Jersey (2019).
- The film was announced in February 2020, with the title Shyam Singha Roy, and was expected to go on floors in May 2020, although the launch was delayed due to the COVID-19 pandemic in India.
- During March 2020, A. R. Rahman was approached to compose music for the film. Later Anirudh Ravichander was announced as the composer as Rahman apparently did not accept the offer. The film was meant to be Anirudh’s third collaboration with Nani after Jersey and Nani’s Gang Leader.
- The film was expected to be made on a huge scale, marking the most expensive film in Nani’s career. However, producer Naga Vamsi wanted to cut down the budget citing the pandemic, as the estimated cost was much higher.
- Vamsi wanted to shelve the project, while Nani was completing the shoot of Tuck Jagadish. Due to differences of opinion between Nani and Vamsi, the production was handed over to Venkat Boyanapalli, who would be producing the film under his newly established banner Niharika Entertainment.
- On 25 October 2020, a new poster was launched coinciding with Dusshera. Director Sankrityan revealed that the film is based on the theme of reincarnation and partially set against the backdrop of Kolkata.
- Sai Pallavi, who also collaborated with Nani in Middle-Class Abbayi, was cast in the film. It was reported that Rashmika Mandanna was approached for a lead role, although Krithi Shetty was finalized later. Madonna Sebastian was also confirmed as a lead, marking her come back to the Telugu cinema after Premam (2016).
- The film was launched at a private ceremony in Hyderabad on 11 December 2020, in the presence of the cast and crew, and Nani’s father gave the muhurat shot for the film.
- Principal photography began on 21 December 2020 in Hyderabad, India. A Kolkata-themed street along with the Kalighat Kali Temple was constructed on a budget of ₹6 crores.
- In February 2021, the team began filming crucial scenes in Kolkata. Filming was briefly halted due to COVID-19 lockdown in India and was resumed in July 2021.
- The Kolkata set in Hyderabad was damaged due to heavy rains and was restored by art director Avinash Kolla. Filming was completed on 26 July 2021 and post-production began.
- It was theatrically released on 24 December 2021 and opened to mixed to positive reviews with critics praising the direction, writing, music, editing, cinematography and cast performances (particularly Nani, Pallavi, Sebastian) while criticizing the screenplay. It emerged as a success in the box office.
- Gemini TV acquired the satellite rights of the film in Telugu, while Netflix acquired the digital rights in Telugu, Tamil, and Malayalam. The film began streaming through Netflix on 21 January 2022.
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